![]() You just have to periodically try nudging rates down to see if there’s an effect on sales. How do you know if a rate you set a while ago, by slowly building it up, is now higher than it needs to be? Unfortunately, you don’t. If you suspect that you are paying more than you need to, slowly decrease the percentage to see if you can make the same volume of sales at a lower ad rate. You build up slowly and reach a stable level, but the competition drops away over time.You need to give sales a quick boost, so go straight in with a high bid.That should always find the optimum rate.īut there are situations when you might end up overpaying, for example: It is best to start low and work up in increments, following the upward pattern of sales as you do so. But it will eat into your profit margin and begin to impact your business. They won’t tell you if you’re paying too much. eBay won’t object to taking a larger cut of your sale. There is no simple way to tell if you have set your Promoted Listings rate too high. Keep going in small increments, until you see a spike in sales. If there are no additional sales, increase it to 2%. Start with a low percentage, even 1%, and see how your items sell. To find the real cost, and avoid overpaying, you need to find the level yourself. The amount you need to pay to promote your specific items can be completely different to the category rates shown. However, despite the level of detail, these are still just category averages. The typical range is 5-10% but there are exceptions reaching as low as 2% and as high as 18%. To help answer this question, eBay provide average ad rates, updated weekly, across 32 main categories and hundreds of subcategories. That makes it easy to control the cost of Promoted Listings, in comparison to cost-per-click programs with variable pricing like Google Ads or Amazon Sponsored Products.īut to be successful – to actually get your item boosted to the top of the search results – you will have to compete against all the other sellers with similar items who are using Promoted Listings. You choose your own percentage rate for each listing, so you will never pay more than that.
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